![]() ![]() Last year saw TikTok top the charts in app stores and blister past numbers that took other social media platforms years to achieve. With that, let’s jump into the hottest social media trends! Of all social media platforms, posts on TikTok receive the highest level of engagement per post.As far as monthly active users go, Facebook comes in on top with 2.89B, followed by YouTube with 2.2B, Instagram at 1.39B, TikTok 1B, Snapchat 538M, Twitter 436M, and Reddit with 430M.The average social media user is engaging on platforms for two hours and 27 minutes.Influencers and KOLs push the social throttleĪnd before we get rolling, here are a few social statistics to keep in mind as we go:.Psychographics are the new demographics.Reddit for real-time market intelligence.Instagram stories for strategic marketing.SVoD streaming services making a killing.That way, you’re meeting your customer in a manner that’s timely, relevant and forward-thinking. ![]() These social media trends are white-hot right now, so get fluent in them. If you’re not ticking all the boxes yet, that’s okay – it’s never too late to get started. Here, we’ll dive into the 15 social media trends for 2022 and beyond that your marketing department should be actively engaged in. Any marketing strategy must recognize and adapt to these forces or die trying – because if brands can’t adapt, they won’t last very long. As people have adapted to virtual living, technology has advanced in numerous ways, and consumers are pushing hard to bring societal change along with it. The pandemic and its global disruption has created a unique customer base with special requirements – and the social media trends we’re witnessing now are a direct result. ![]()
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